Forget that you ever had sensitivity.

Developed by experts and backed by dentists. Switch to S3 today and feel less sensitive by next week.

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88%
FEEL LESS SENSITIVE WITH S3
96%
s3 feels gentle on teeth
85%
say s3 is better than their sensitive toothpaste
87%
felt improved daily comfort with s3

*Based on an independent third-party study of 52 existing sensitive toothpaste users.

calms - strengthens - protects

The only triple-active sensitive toothpaste

Sensitive teeth need three things. S3 is the only toothpaste that brings them together into one daily formula.

Stop living around the moment. Start living in it.

With S3 you could feel less sensitive in 7 days. Next month? You've forgotten what sensitivity felt like.

A smooth, healthy smile after brushing with S3

Loved by people that used to feel sensitivity

S3 has been exclusively developed and tested with existing sensitivity sufferers. Here's what they said:
4.8
100+ testers
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Want to learn more?

Find out what could be causing your sensitivity, and what you can do about it.

Dr. Surina Sehgal, BDS
In partnership with
Dr. Surina Sehgal, BDS
165K followersFeatured on This Morning
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Our team

Created by sensitivity specialists & dental experts

Your questions, answered

S3 Daily Sensitive Toothpaste is the only toothpaste to contain S3 Repair Technology™, a unique technology that combines the three things that sensitive teeth need – all in a single formula.

Yes. The ingredients behind our patent-pending S3 Repair Technology™ have been backed by over 120+ clinical trials and reviews.

87% of existing sensitive toothpaste users feel an improvement within 7 days. For some, it can be much quicker. The compounding effect of daily brushing with S3 continues to develop over 2-3 months.

Clinically active ingredients:
Nano-Hydroxyapatite, Biomimetic Hydroxyapatite, Potassium Nitrate, Fluoride, Xylitol.

Full ingredient list:
Glycerin, Sorbitol, Hydrated Silica, Aqua, Hydroxyapatite, Potassium Nitrate, Xylitol, Hydroxyapatite (nano), Sodium Monofluorophosphate ,
Poloxamer 407, Sodium Lauroyl Sarcosinate , Aroma, Xanthan Gum, Potassium Chloride, Cocamidopropyl Betaine, Carageenan, Phenylpropanol, o-Cymen-5-ol,
Decylene Glycol, Sodium Saccharin, Titanium Dioxide, Potassium Hydroxide, Menthol, Anethole, Mentha Piperita Oil, Limonene, Citrus Limon Peel Oil.

Thanks to S3's remineralising, strengthening and daily protective properties; the daily use toothpaste continues to compound over time to lead to long-term healthier and stronger teeth.

Yes, all of our formulations are proudly formulated vegan & cruelty free.

We're confident that you'll be glad that you've made the switch to S3. If you have not felt the benefits after 21 days of daily brushing, get in touch with the team and we'd be happy to support.