S3 Sensitivity Science delivery box fitting through a letterbox

Forget that you ever had sensitivity.

Tried everything for sensitive teeth? Switch to S3 and stop second-guessing hot & cold sips. 

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90%
FEEL LESS SENSITIVE WITH S3
96%
s3 feels gentle on teeth
85%
prefer s3 to the market leader
77%
feel a difference within 24 hours

*Based on an independent third-party study of 52 existing sensitive toothpaste users. 

As featured in

“The biggest sensitivity toothpaste breakthrough in 15 years”

Not only dentist recommended. Dentist owned.

We didn't survey 100 dentists for an advert. We partnered with 20+ UK dentists to rethink what sensitive care looks like.

23 dentist owners across the UK

Dr Victoria Sampson

Dr Victoria Sampson

BDS, MFDS · London

Most sensitivity toothpastes just mask the problem. S3 goes after the root cause. It calms the pain, while also rebuilding the enamel and laying down a protective layer.

Loved by people that used to feel sensitivity.

S3 was developed and tested with existing sensitivity sufferers. Here’s what they said.

4.8
Rated Excellent
Trustpilot
Top review · Sensitivity ★★★★★
“There was an almost immediate difference in how my teeth reacted to cold drinks, ice cream, etc., and it has only got better and better since then.”
Leighton Brown · 6 weeks in Read full review →
Read reviews about
Samia
“Pleasantly surprised by how much more my teeth can handle!”Samia · Independent Consumer Panel
Kat Morse
“I’d pretty much forgotten about sensitivity.”Kat Morse
Marija
“Finally, a toothpaste that actually works!”Marija · Independent Consumer Panel
Elaine
“After a week of use I started to notice a difference.”Elaine · Independent Consumer Panel
Jemima Mohan
“I grind my teeth at night… no sensitivity at all.”Jemima Mohan
Kirsty
“I could even bite into ice cream… with no pain at all!”Kirsty · Independent Consumer Panel
Chiromamma
“You can’t put a price on my morning coffee.”Chiromamma
Amy
“My teeth definitely felt clean… super smooth.”Amy · Independent Consumer Panel
Valerio Di Palo
“Six months in… the best toothpaste I’ve ever used.”Valerio Di Palo
Read more reviews →
Video reviews

Stop living around the moment. Start living in it.

With S3 you could feel less sensitive in 7 days. Next month? You've forgotten what sensitivity felt like.

A smooth, healthy smile after brushing with S3
Want to learn more?

Find out what could be causing your sensitivity, and what you can do about it.

Dr Louisa Jarvie, MChD, BChD
In partnership with
Dr Louisa Jarvie, MChD, BChD
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Your questions, answered

S3 Daily Sensitive Toothpaste is the only toothpaste to contain S3 Repair Technology™, a unique technology that combines the three things that sensitive teeth need – all in a single formula.

Yes. The ingredients behind our patent-pending S3 Repair Technology™ have been backed by over 120+ clinical trials and reviews.

77% of existing sensitive toothpaste users feel an improvement within 24 hours, and 90% feel less sensitive within 4 weeks. The compounding effect of daily brushing with S3 continues to develop over 2-3 months.

Clinically active ingredients:
Nano-Hydroxyapatite, Biomimetic Hydroxyapatite, Potassium Nitrate, Fluoride, Xylitol.

Full ingredient list:
Glycerin, Sorbitol, Hydrated Silica, Aqua, Hydroxyapatite, Potassium Nitrate, Xylitol, Hydroxyapatite (nano), Sodium Monofluorophosphate ,
Poloxamer 407, Sodium Lauroyl Sarcosinate , Aroma, Xanthan Gum, Potassium Chloride, Cocamidopropyl Betaine, Carageenan, Phenylpropanol, o-Cymen-5-ol,
Decylene Glycol, Sodium Saccharin, Titanium Dioxide, Potassium Hydroxide, Menthol, Anethole, Mentha Piperita Oil, Limonene, Citrus Limon Peel Oil.

Thanks to S3's remineralising, strengthening and daily protective properties; the daily use toothpaste continues to compound over time to lead to long-term healthier and stronger teeth.

Yes, all of our formulations are proudly formulated vegan & cruelty free.

We're confident that you'll be glad that you've made the switch to S3. If you have not felt the benefits after 21 days of daily brushing, get in touch with the team and we'd be happy to support.